This event has ended!
View current events hosted by ZexSports
WHERE’S WALDO? Finding Social Influencers & Decreasing Your CostsThursday, November 5, 2009 from 6:30 PM to 9:00 PM (PT)Los Angeles, CA |
|
Event Details
*** IMPORTANT NOTE: Due to the high demand for this event we have changed venues to accommodate more attendees. The new venue is at BlankSpaces 5405 Wilshire Blvd. Los Angeles, CA 90036 - park in the lot on Cloverdale just south of Wilshire West of La Brea.
For those of you out of town the event will be live on TechZulu.com.
WHERE’S WALDO?
Finding Social Influencers & Decreasing your Costs
Find, connect, empower! Then what? The WHERE’S WALDO Social Media Essentials panel dives into the next step - discussing the value of key social influencers in actions sports, where they are on your social network, and how targeting these potential brand evangelists will have a positive influence on your social media network and ROI.
Moderated By:
Denise Garciano
community.pacsun.com
Denise Garciano has led PacSun in discovering who is talking about their brand online, who their customers are, and how to genuinely reach out and engage with friends and fans. As their Social Media Manager, she has developed and established a Community for PacSun, and continues to put forth initiatives and strategies that provide a better experience both online and in stores.
Confirmed Panelists Include:
Jonathan Rosen Cameron Olthius Scott Tilton Emily Goligoski Jonathan Nafarrete Greg Cargill techzulu.com
luckyny.com
Jon, i.e. The International Man of Advertising, developed his success at award-winning traditional agencies such at Leagas/London, Fallon/NY, Wieden/Amsterdam and Publicis MOJO/Sydney on global brands such as: Nike, Adidas, Diesel, Powerade, Gor-tex and Coke. He began directing & Lucky Viral Branded Content was born. Lucky is a hybrid – half agency/half production company that writes, directs and produces viral films and branded content. 
5ones.com
Cameron Olthuis is an Internet Marketer and Entrepreneur that owns several Internet Companies. His specialty combines social media with search engine marketing to build large media audiences on the web. He tries to work as little as possible and in his free time enjoys surfing, skiing, and adventure travel.
loopd.com
Scott grew up racing motocross, BMX and mountain bikes. In 2001, he co-founded SponsorHouse.com, the leading online sponsorship site for action sports. In 2007, he expanded the concept , becoming CEO and launching Loop’d Network, which now has a global audience of 500,000 action sports athletes and enthusiasts and a successful social media and eCommerce model embraced by 400 brands.
Federatedmedia.net
Emily Goligoski is a Strategic Programs Manager with online publishing company Federated Media’s and writes about arts, culture and design innovation . After studying journalism at Northwestern University, she was as an interactive producer for the advertising agency Venables Bell & Partners and worked as a digital strategist for Ogilvy PR.
JonathanNafarrete.com
Jonathan Nafarrete is an emerging photographer and social media consultant. He specializes in fashion, reportage, and portrait photography. When he is not staring at Twitter or out shooting, he loves just being out on the road. He forms part of the Fiesta Movement, an innovative social media initiative in which 100 young trendsetters test drive and live with a European-spec Ford Fiesta for six months, traveling as agents and relating their experiences through social networks.
bigMETHOD.com
Prior to starting bigMETHOD in 2008, his professional career focused on developing awareness for celebrities, brands, and products through the internet & strategic partnerships. Beginning as an intern in Interscope Records New Media Department in 2000, Greg spent 8 years at the center of the new music industry - working up through the new media departments of IGA and Virgin/Immortal to become the New Media Director Suretone Records & finally Custard Records. His time spent was part of a living education in online consumer engagement and served as the foundation for Greg's contribution in the creation of bigMETHOD.
Special Guest Tech Zulu
TechZulu is about creating a community platform for technology and media companies that is focused on covering, discovering and connecting. They cover the best events, showcase talented individuals, and provide the content online; ultimately connecting everyone. TechZulu’s goal is to do their part to help the Community continue to thrive!
PLAN of Action:
6:30p: Doors open. Relax, Mingle, Drink Wine & enjoy Appiteasers
7p-8p: Panel Discussion
8p-8:30p: Questions? Comments? Angry Mobbing?
8:30p-9p: Network, Socialize, Process Knowledge
If 90% of all conversations about brands still take place offline, how do we know if we are making an impact? Please join us and our esteemed panel of Social Media Experts and Influencers to find out.
Connect with organizers Espree and Sabrina before the panel...
Espree Devora LinkedIn Sabrina Hayat
Twitter
Women in Action Sports
Thank you to our Sponsors:
When & Where
BlankSpaces
5405 Wilshire Blvd
Los Angeles,
CA 90036
Thursday, November 5, 2009 from 6:30 PM to 9:00 PM (PT)
Add to my calendar
Hosted By
ZexSports
About the Social Media Essentials Panel:
The Social Media Essentials Panel was designed as a follow-up to the successful “ZexSports: ROI Based Online Brand Engagement Panel” held at the Zex Theatre June 2009.
WHERE’S WALDO” was created to help existing and potential Social Media Marketers take the Next Step while decreasing costs of their campaigns.
Espree Devora CEO of ZexSports joined forces with Sabrina Hayat, Sr. Manager of Communications and Marketing of Graffy, inc, Social Media Specialist & action sports blogger, to bring together a dynamic group of experts to openly discuss the new issues and conundrums we experience in our evolving SN’s and virtual worlds.
